Intro
Posting Topics
Commented on Your Post
Engage Posts
Teach Posts
Win Posts
Story Posts
Invite Posts
Events & Speaking Gig Posts
Important FAQs
Before and Afters
Posts & Emails to Get Consults
1 | INTRO
How to Use this Template to Get High Engagement 🌻
Your Ideal Clients are on Social Media
Facebook has over 3 billion active monthly users. Instagram has over 2 billion active monthly users.
LinkedIn has over 300 million active monthly users.
The average internet user spends 2 hours and 21 minutes scrolling on social media.
Why People Go to Social Media
They're feeling bored and disconnected. They're seeking entertainment and connection.
How do Posts Bring You Clients?
1 | They enjoy your post.
2 | They engage with you.
3 | They trust you enough to ask for a consult or ticket to your event.
HOW TO GET 3.5 TIMES THE ENGAGEMENT
1 | Use the Posting Templates Below.
We analyzed the 89 "boosted posts" from the January 2024 Get Clients Challenge. The posts that used the Thrive "Posting Templates" below got 3.5 times the number of comments than those Thrivers who went rogue and freely posted their own stuff.
Thrive Templates (structure & variety) + You (heart, & personality) = Magic & Engagement.
2 | Read all of the FAQ's below
These FAQ's can help you avoid post-killing mistakes.
Had the January 2024 Thrivers followed the guidelines in the FAQ's and Before & Afters below more closely, their engagement would have increased even more.
3 | Use The Social Media Optimizers Template
The Social Media Optimizers template helps you pinpoint where you're stuck and will help you coach yourself to remove those constraints.
It's a Journey... But SO worth it
Getting clients from social media is a journey that takes trial and error. But, it's SO worth it because once you master the art of writing engaging content that gets you clients, you'll have that skill for the rest of your life. And, it will be so much easier and more enjoyable to bring in clients.
What does "Use the Template" Mean? 🤔
5 Levels of Using the Template
Level 1 | I know Thrive has templates... somewhere.
To Get Your Code, Get Consults or Get Clients, go to Mastery Templates in the HUB.
Level 2 | I skimmed through the template... that counts, right?
.It may be tempting to skim this long template and assume you "pretty much have it". After all, you've been posting on social media for years and you don't want to be constrained by a template, right?
Skimming this template may seem like it's saving you time and allowing you to truly express yourself. But cutting corners wastes time.
The Thrivers who "went rogue" and didn't use the templates below spent MORE time on posts that got way LESS engagement. Studying and following this template thoroughly can save you hundreds of hours banging your head against the social media wall.
Level 3 | I used parts of the template (it didn't work)
Ha! The reason it didn't work is because you only used parts of it! :)
Level 4 | I used most of the template (I didn't like a few parts of it)
Before you change the template, it's a good idea to...
1 | Ask yourself or your coach why that part is there?
2 | Ask yourself what is uncomfortable about it? Often, the parts Thrivers skip are the bolder parts (like sharing your credibility, or sharing your raw and gritty story).
3 | Change the language
It's your template and you get to change it as much as you want inside your Thrive Machine (Thrive Funnels & Templates tab).
If you understand why it's there and are clear that you're not avoiding it because it's bold., change the language. But don't abort the template.
Level 5 | I fully used the template
🌟 I copied and pasted the template (or the successful example) and edited the template to fit my voice. 🌟
Instead of using your creativity to make up the whole post, use your creativity to make your personality and soul shine through the templates. By doing so, you'll create more compelling posts.
2 | POSTING TOPICS
What To Post About 🤗
5 Posting Categories
1 | Fun & Engaging
2 | Teach Content
3 | Personal & Client Wins
4 | Transformational Story
5 | Invitation
Ratio of Engaging Posts to Invitation Posts
Most people do not come to social media to book consults. They come to connect, engage and be inspired .
That's why we recommend the ratio of 4:1. 4 engaging "Non-Invitation" Posts for every 1 Invitation Post.
When should I post?
We recommend posting on a regular cadence.
For example:
🐢 Slow Growth: Every Wednesday at 9am.
🦄 Medium Growth: Every Mon, Wed, Fri mornings at 9am.
🚀 Fast Growth: Every Mon-Fri at 9am.
If you're in Fast Growth Mode, you can think of it like:
Monday Funday
Teaching Tuesday
Wins-day Wednesday
Tell Stories Thursday
Invite Friday
Can I do more invite emails during the 24-Day Challenge?
It depends on how you posted prior to the Challenge. If you have been posting engaging non-invitation content regularly, you can increase the number of Invite Messages. by either posting more Invitation Posts or add Invitations to Tues, Wed or Thur posts.
What order should I post?
We recommend posting in the order of the categories below.
Engage 🔥
1 | Cute or Fun Photo
2 | Post a Meme
3 | Engaging Question
Teach 🌎
1 | Ask Me a Question About ________
2 | Teach Content
Win 🏆
1 | Business Win
2 | Personal Win
3 | Client Win
Story 🌊
1 | Hero's Journey
2 | Transformational
3 | Leadership Story
Invite 🌱
1 | Client Invite
2 | Free Gift Invite
3 | JV Invite
4 | Speaking Invite
Topics For Posts 🤓
Challenging Moments
1. What was the scariest moment this week?
2. What was the most frustrating moment this week?
3. What was the most embarrassing moment this week?
4. What was the most uncomfortable moment this week?
Leveling Up
1. What obstacle did you conquer that you're proud of?
2. What ability have you significantly improved recently?
3. How did you step out of your comfort zone in the past 7 days?
4. How did you handle a setback or disappointment this week?
5. How did you prioritize self-care or personal growth this week?
6. How did you show resilience in the face of a challenge these past few days?
7. What boundary did you set or maintain this week?
8. How did you make progress towards a long-term goal in the past few days?
Plot Twists
1. What success caught you by surprise this week?
2. What choice did you make that led to an unexpected outcome?
3. How has a past experience suddenly become relevant again?
4. What was the most unexpected thing that happened to you this week?
5. What's the most interesting thing you learned this week?
6. How did you surprise yourself in the last 7 days?
7. What new perspective did you gain on a familiar situation this week?
High Fives and Hugs
1. Who or what are you most thankful for right now, andwhy?
2. What team member kicked ass this week and would be an inspiring story to tell?
3. What conversation from this week will you remember for a long time?
4. How did you help someone else this week?
5. What's the most thoughtful thing someone did for you this week?
Behind the Scenes
1. What's one thing happening in your work/life that your audience doesn't see?
2. What common belief in your industry did you prove wrong this week?
3. What's one thing you did differently this week compared to your usual routine?
4. How did you incorporate feedback or criticism you received recently?
5. What decision did you make this week that you're particularly proud of?
Highlights of the Week
1. What was the funniest moment this week?
2. What's one small or big win you celebrated this week?
3. What inspired you most this week?
Questions to Help You Write More Powerful Stories 🌷
Low Point Questions
1. What was the hardest part about it?
2. What moment made you feel the most vulnerable or exposed?
3. What physical sensations did you experience (e.g. knot in stomach or racing heart)?
4. What words or phrases did you repeat in your mind?
5. What small detail symbolizes the pain or struggle of that moment?
6. What did you fear losing the most during this low point?
7. What unspoken thought or feeling do you wish you had expressed during this time?
8. If you could go back and whisper something to yourself at that lowest moment, what would it be?
Secrets to Sharing your Low Point
Anytime you share a vulnerable low point, make sure to include credibility first so people don't feel sorry for you or decide they could never work with you.
Share as vulnerably as possible. But there is no need to share gritty details that would have most people think less of you, feel sorry for you, or no longer trust you. Use your best judgement.
Turning Point Questions
1. What was the exact moment you realized things were about to change?
2. Was there a specific phrase, sound, or image that signaled the shift for you?
3. How did your body physically react when you sensed the tide turning?
4. What unexpected source of strength or support emerged at this critical juncture?
5. What belief or assumption did you have to let go of to allow for this turning point?
6. How did your perspective or understanding of the situation suddenly change?
7. What action, however small, did you take that set a new course in motion?
8. Was there an external event or internal realization that sparked this shift?
9. How did your emotions transform in that pivotal moment?
10. If this turning point was a scene in a movie, how would you describe it shot-by-shot?
11. What insight led to this turning point?
12. What decision did you make that led you out of the low point?
High Point Questions
1. What moment made you feel most triumphant or fulfilled?
2. How did your body physically react when you realized you'd succeeded?
3. What unexpected emotion surfaced at the height of your achievement?
4. What sensory details (sights, sounds, smells) stand out most vividly?
5. How did this high point change your perception of yourself or your capabilities?
6. What was the first thing you wanted to do or say when you reached this peak?
7. How does this achievement compare to what you initially hoped for?
8. What sacrifice or struggle from earlier in your journey now feels most worthwhile?
9. If you could freeze-frame one second of this high point, which would it be and why?
10. How did this success ripple out to affect others around you?
11. What did this high point make possible for you?
3 Mistakes that Kill Engagement 🌧️
The best way to increase engagement is to observe what decreases engagement...
and NOT do that.
In the January 2024 Challenge, we discovered 3 mistakes that decreased engagement:
Mistake 1 | Same type of content day after day.
It's essential to mix it up... otherwise, you become easy to ignore.
Mistake 2 | Posts that are too long
The famous sculptor, Michelangelo, believed that the figure already existed within the stone, and his job was simply to remove the excess.
The best writers are the best editors. Assume that your first draft is your worst draft. Edit your post to remove fluff and repetition.
Mistake 3 | "Scroll-on-by" Content
We noticed that the posts that got the least engagement did not have a compelling hook.
These posts also fit in to at least one of these 3 categories:
-Fluffy Inspiration
-Dry Teaching
-Boring Sales
Study Posts and Ads
What compels you to stop scrolling and read a post?
What compels you to scroll on by?
Pay special attention to Ads. Ads are expensive, soit's likely (but not certain) the ad is connecting with people and generating leads or sales.
3 | THEY COMMENTEd ON YOUR POST
Expressed Interest (pick one option)
3a | Interested in Consult 😍
Reply to Their Comment
Hi ________ (Name)!
Thanks for this! Sending you a message in the DM's!
Important | Vary Your Private Message
If you're messaging 5+ people, vary your message so you don't look like a spammer. :)
Private Message in DM's
Hi Name! I'd love to offer you a _______ (Name of Consult) to help you get _______ (result)!
What would you hope to get from our session?
🌱 Next Step
Go to Private Message New Potential Client (5a) ↗️
3b | Interested in Your Event 🎤
Reply to Their Comment
Hi ________ (Name)!
Thanks for this! Sending you a message in the DM's!
Important | Vary Your Private Message
If you're messaging 5+ people, vary your message so you don't look like a spammer. :)
Private Message in DM's
Hi Name! I'd love to offer you a _______ (Name of Event) to help you get _______ (result)!
What would you hope to get from this event?
🌱 Next Step
Go to Private Message New Potential Client (5b) ↗️
3c | Interested in JV / Speaking Gig 💐
Reply to Their Comment
Hi ________ (Name)! Thanks for this! Sending you a message in your DM's!
PRIVATE MESSAGE IN DM'S
Important | Vary Your Private Message
If you're messaging 5+ people, vary your
Message 1 | Increase Lean In
Hi Name! Awesome! I would love to explore ______ (creating a JV / speaking at your event)!
What would make this a win for you?
Message 2 | Set up a Call
That sounds great! Can we set up a time to talk next week?
Send Calendar Link
Don't have a calendar link?
I'm available ____ (day) from ____ (time) to _____ (time). Or ____ (day) from ____ (time) to _____ (time).
3d | Interested in Free Gift 🎁
Reply to Their Comment
Hi ________ (Name)! Awesome! Check your DM's for a message from me!
PRIVATE MESSAGE IN DM'S
Important | Vary Your Private Message
If you're messaging 5+ people, vary your message so you don't look like a spammer. :)
Message 1 | Share Free Gift
Hi Name! Thanks for Requesting the _________ (Name of Free Gift)!
Here it is: LINK
I'd love to hear what you think about it.... and if you have any questions... feel free to ask away!
Message 2 | Invite to Consult / Event (1 day later)
Hi Name! I'm curious how you liked the _______ (Name of Free Gift)!
And, if I could support you more fully to get ______(result), is that something you'd like to explore further?
Message 3: Great! I would love to invite you to book a _____(Name of Consult) session with me. If we were to book it, what would you want to get out of it?
Go to Private Message New Potential Client (5a) ↗️
Note: If your Free Gift Funnel is connected with your Consult Funnel, they'll also get a 5 email series inviting them to book a consult with you.
Positive Engagement (no expressed interest yet)
3e | Positive Comment (No Expressed Interest) 😄
USE YOUR BEST JUDGMENT
Use this with:
1 | Non-Thrivers
2 | People who seem like they're genuinely leaning in.
If someone comments with 1 or 2 words, this is not as ideal.
REPLY TO THEIR COMMENT
Reply to Someone You Know
Hey Name! (tag their name).
It's great to hear from you! Check your DM's, I just sent you a message.
Reply to Someone you DON'T Know
Hey Name! (tag their name) I really appreciate this! Check your DM's, I just sent you a message.
PRIVATE MESSAGE IN THE DM'S
Important | Vary Your Private Message
If you're messaging 5+ people, vary your message so Facebook doesn't think you're spamming people. :)
Message 1 | Appreciation and Curiosity
Hey Name! I appreciate your comment on my post. I'm curious... _________(what about their comment can you get curious about)?
🌱 Next Step
Go to Private Message New Potential Clients 2a ↗️
3f | Followed, Friend Requested, or Joined FB Group 🌟
Important | Vary Your Private Message
If you're messaging 5+ people, vary your message so Facebook doesn't think you're spamming people. :)
Private Message in DM's
Hi Name! Thanks for ____________ (the follow/ friend request/joining my group)!
Are you here for the content or are you wanting _______(result)?
🌱 Next Step
4 | ENGAGE POSTS
ENGAGE INTRO 🔥
This is a fun, light-hearted way to start the week. It will have your community:
1. Feel connected with you
2. Look forward to more posts from you
3. Be more likely to engage in your business posts.
Post Ideas
1 | Cute or Fun Post 😁
Post a cute or fun photo and share a few short sentences about why you love the photo.
Cute photos
1 | Your pet
2 | Your kid (when they were younger)
3 | Your kid (now) Example: Jen Gould Example
4 | You (when you were younger)
5 | You (now)
Fun photo
1 | You having fun in the past Example: Gina Currie
2 | You having fun last week.
3 | Photo where you were dressed up (or wearing something you don't usually wear).
QUESTIONS TO SUPPORT YOU TO SUPPORT YOUR WRITING
Photos of yourself (in the past)
1. What significant event happened right before the photo?
2. What were you thinking about when you were taking the photo?
3. What happened soon after you took this photo?
4. What do you wish this past version of yourself knew?
5. What strength do you see in this former version of yourself?
Photos of loved ones
1. What do you love about this person?
2. What have you never told this person?
3. What was the kindest thing this person ever did?
4. What was the most courageous thing this person did?
5. What was the most generous gift this person gave you?
6. What makes you the proudest of this person?
2 | Post a Meme 😊
Step 1 | Go to your favorite meme site.
Don't know where to find memes? Google "top meme sites" and choose your favorite.
Step 2 | Choose a share-able meme that is either:
a. Cute
b. Fun
c, A relatable truth
d. Inspiring quote: (Bonus if you choose a quote that is edgy but not offensive)
The memes can touch on themes that you help your clients with, but not necessarily business posts.
Questions to Ask
4a | Useful & Inspiring Questions 💙
USEFUL QUESTIONS
1. What's your favorite purchase under $100?
2. What's your favorite purchase under $20?
3. What's your favorite purchase of all time?
4. If you could only recommend one book, what would it be?
5. What is your favorite podcast?
6. If you could only recommend one _____(funny, inspiring, scary, romantic) movie, what would it be?
INSPIRING QUESTIONS
1. If you could have dinner with any person living or dead, who would it be?
2. How many languages do you speak (and which ones)?
3. What was your last random act of kindness?
4. What advice would you give your 20 year old self?
5. What advice would your Future Self give you today?
6. What is the hardest thing you’ve ever done?
7. What are you most proud of?
8. If you could be anyone for a day, who would it be?
9. What is your superpower?
10. Who do you admire the most (and why)?
11. What is your favorite quote? Carisa Goho Example
12. What is the best compliment you've ever gotten?
13. What is the kindest thing someone has done for you?
14. Most heroic thing someone has ever done for you?
15. Who do you most admire, and why?
16. If you suddenly found $10,000 and had to give it to someone else, who would you give it to and why?
17. Who is a role model for you?
18. What is one thing you want to accomplish before you die?
4b | Get to Know You Questions 🤗
1. What's your favorite app?
2. What is the last book you read?
3. What's your claim to fame?
4. What's the first thing you do when you wake up?
5. What one decision in your life would you go back and change?
7. Craziest thing you've done?
8. Most embarrassing thing you've done?
9. Dog lover or cat lover?
10. What is the last picture on your camera?
11. How long does it take you to get ready on most mornings?
12. What's the most fun thing you've ever done?
13. If you had all of the time in the world, what would you do?
14. Favorite childhood memory?
15. If you received 1 million dollars today, what would you do with it?
16. How much do you work each week?
17. What is your favorite day of the week?
18. How do you stand out from everyone else in your industry?
19. If you could change one decision in your life, what would it be?
20. What one beauty product could you not live without?
21. When you were little, what did you dream about becoming when you grew up?
22. What is your favorite way to de-stress?
23. What is your most productive time of day?
24. Have you ever ridden on a motorcycle?
25. What is your favorite self care practice?
26. Describe your favorite pair of shoes.
27. What is your favorite holiday and why?
28. Toilet paper. Over or Under? Amber Cerone Example
29. What is your favorite book?
30. Funniest meme you've seen?
31. Funniest joke you've heard?
32. What is your current favorite song?
33. What is the best pet you've ever had?
34. Best concert you've ever been to?
35. What is your hidden talent?
36. Most trouble you've ever gotten into?
4c | Entertainment, Food & Travel Questions 🍔
ENTERTAINMENT QUESTIONS
1.. What's your favorite show right now?
2. What was the last great movie you saw?
3. What's your favorite movie of all time?
4. Most famous person you've ever met?
FOOD QUESTIONS
1. What is your absolute favorite food?
2. What's your favorite flavor of ice cream?
3. What is your beverage of choice?
4. What is your go-to snack?
5. What is your favorite breakfast?
6. What is your favorite dinner?
7. What is your favorite easy-to-make-meal?
8. What is the most exotic thing you’ve ever eaten?
TRAVEL
1. Have you ever lived in another country?
2. How many times have you moved?
3. What part of the world are you in right now?
4. What's your favorite place you've visited?
5. Do you prefer the city or country?
6. What is your dream vacation?
7. If you could only take 3 things with you on a dream vacation what would they be?
8. Best adventure you've ever been on?
4d | Health, Business & Relationship Questions 💃
HEALTH QUESTIONS
1. How many hours of sleep did you get last night?
2. What is your favorite way to keep healthy?
3. What is the best part of your morning routine?
4. What is your secret to getting the best sleep?
5. What's your favorite type of smoothie?
6. What's your favorite health app?
7. What's your favorite way to exercise?
BUSINESS QUESTIONS
1. Tell me what your business is in five words or less.
2. What inspires you the most about your clients?
3. Why do you do the work you do?
4. If you had unlimited funds, would you still be in business?
5. What is your best productivity tip?
6. What are your favorite business apps or software?
7. What are your favorite productivity apps?
8. If you could wave a magic wand and change one thing in your business, what would it be?
9. Business Owners: Who is your ideal client?
10..Business Owners: Share what you do.
11. What is your current passion project?
RELATIONSHIP
1. Sexiest date you've ever been on?
2. Most romantic date you've ever been on?
3. Worst thing someone said to you on a date?
4. What is your ideal way to go on a first date?
5. What's the most romantic thing your partner has ever said to you?
5 | TEACH POSTS & Emails
"TEACH" INTRO 🌎
This is where you get to teach content that will:
1. Help your people get a small win that moves them towards the result you help them get.
2. Give them a taste of the quality of your teaching (and the kind of results they can expect from you).
Should I share my best teachings?
The strength of your reputation comes mostly from your free stuff. Most of the people who consume your free stuff won't become clients but will speak highly of you and refer people to you (because you had a positive impact on them).
Don't hold back. Give your best advice.
At the same time, done is better than perfect. Keep putting out content and it will get better and better. If you're not cringing when you look at content you posted a year ago, it means you're not posting enough content. Part of the fulfillment of having a business is watching your content get better and better over time.
What is the goal?
To provide a complete solution to a very small problem.
What should I share?
Share things you've done to get the results you've gotten.
Share things you've taught your clients that have gotten them results.
Can I overshare?
Yes!!! We recommend sharing 1 secret, step or strategy per post, not 5.
Keep it short and sweet so they're hungry for more.
Where should I share?
Facebook, Instagram, LinkedIn Posts, Stories, Facebook Lives or Reels.
"ASK ME A QUESTION" INTRO 🌎
This is a great way to create engagement on social media.
When people see or hear your credibility, they'll be more likely to want your advice.
The General Template:
I've got _______(credibility). Ask me any question you want about (topic that I have credibility in).
There are 3 Variations of this that you'll see below:
1. The main result that you help people get.
2. A smaller result you can help people get.
3. A fun result you can help people get.
5a | Ask Me a Question about Main Result 😎
The main result is the main result you share in your Code Statement and the main reason your people come to you.
Main Result Template
I have _________(Credibility related to the Main Result). Ask me any question about what it takes to get _______(Main Result)
Main Result Example
Sharla and I have helped a LOT of Coaches and Holistic Practitioners have $10K months. Ask me any question about what it takes to attract clients and have your first $10K month.
5b | Ask Me a Question about Smaller Result 🤓
Smaller results are smaller wins that lead to getting the main result.
Smaller Result Template
I have _______(Credibility). related to the Smaller Result). Ask me any question about what it takes to get _______(Smaller Result).
Smaller Result Examples
Leading successful events is a smaller result that can lead to the main result ($10K+ months).
Example 1:
Sharla and I have led over 300 multi-day events for over 30,000 Coaches and Holistic Practitioners from around the world. Ask me any question you want about what it takes to lead successful events.
Example 2:
I've brought in over $30 Million Dollars from leading events. Ask me any question you want about leading lucrative events.
5c | Ask Me a Question about Fun Result 🤠
This is a fun expertise that you've developed (outside of your niche). It could be your hobby, skill or passion. It establishes you as an expert, in a light-hearted way, and it can lead to fun engagement that can later to lead to clients and referrals.
Fun Result Template:
You may not know this about me, but when I was ____(age), I accomplished ________. Ask me any question about what it takes to accomplish that.
Example: Patsy Semkoff
Fun Result Example:
You may not know this about me but between the ages of 21-23, I took Greyhound buses across the US and stayed in 11 different Intentional Communities across the US and made $10,000 stretch for 2 years.
Ask me any questions you want about how to live a nomadic lifestyle.
"TEACH CONTENT" INTRO 🌎
People get on social media to connect and be entertained. If they learn something quick, that can be a bonus, but learning is not the primary reason people are there.
1. Save the step-by-step and deep learning for your events and programs.
2. Ignite their interest with a short story that will inspire them to read the content.
This "Teach Content" template, gives you 2 Interest Igniter Templates and 4 Compelling Content templates so you can mix and match. This keeps your content fresh.
Make sure to keep these posts short and sweet and cut out unnecessary words.
Need support figuring out what to teach?
If you're in Client Attraction Mastery or haven't yet attended Get Leverage or Six Figure Speaker events, you can use the How to Make Powerful Recommendations Template and Video Walkthrough.
If you're in Platinum, you can go to Leverage and Speaker Template section to use:
・Brainstorm Your Content Template
・Create Your Signature System Template
・Structure Your Content So it's Hot Template
Interest Igniter
5d | Interest Igniter 1 | "Learned the Hard Way" Template 💪
Email Subject: I learned the hard way...
Hook: I LEARNED THE HARD WAY... SO YOU DON'T HAVE TO!
I learned how to ________ (result). Because, _____ (# of years ago) I couldn't get ________ (result).
But I invested $_____ in gettting ________ (result)! so that you don't have to.
Now add one of the 4 Compelling Content Sections below.
5e | Interest Igniter 2 | Hope Template ❤️
Email Subject: I almost gave up!
Hook: I ALMOST GAVE UP!
"________________________" (Negative, Hopeless Belief), I thought.
After trying my hardest to get ________ (result), I ________ (gave up/almost gave up) all hope.
But then, ________ (turning point).
That gave me the hope I needed to try again.... And within ___ get ________ (result).
Now add one of the 4 Compelling Content Sections below.
Interest Igniter 2 // "Hope" Example
"What is wrong with me? Why can't I even get 1 paying client?"
That's what I thought after a year of not being able to get 1 paying client. Then I finally gave up and got a mind-numbing job.
But then I saw Sharla graduate from acupuncture school with $80K in student loans. Within 3 months of hiring a business coach, she had a full schedule of clients.
That gave me the hope I needed to try again. Since then, we've brought in over 3,000 amazing high-end clients.
Share Compelling Content now
Compelling Content
5f | Compelling Content | Secret 🤭
Start your post with Interest Igniters 5d or 5e above.
Use this template as the 2nd part of your post.
I discovered the secret to getting ________ (result) from _______ (happened).
It became clear to me that ___________ (big insight).
That's when I realized that it really was possible to get ________ (result).
And I did. I've been able to ________ (high point).
And, I've dedicated my whole life to paying it forward.
5h | Compelling Content | Biggest Mistake 😣
Start your post with Interest Igniters 5d or 5e above.
Use this template as the 2nd part of your post.
The biggest mistake I was making was _______.
When I realized I was making this mistake I felt so ________.
But, I was so committed to getting ________ (result) that I ______________.
And, now this is what I LOVE helping my clients do.
5g | Compelling Content | Main Belief 🙏🏼
Start your post with Interest Igniters 5d or 5e above.
Use this template as the 2nd part of your post.
To get ________ (result), the main belief I had to shift was _________.
Through _______ (system) I was able to shift my belief to _______ which allowed me to ___________.
This shift is what I love doing most for my clients.
5i | Compelling Content | Most Valuable Thing 🌈
Start your post with Interest Igniters 5d or 5e above.
Use this template as the 2nd part of your post.
The most valuable thing I learned was________..
Once I learned this, I immediately was able to get ________ (result).
Now, I love showing my clients how they, too, can get ___________.
6 | WIN POSTS & Emails
"WIN" INTRO 🏆
Sharing your wins is a great way to inspire people, share credibility in a fun way, and let your people know that your work gets results.
Consistently looking for wins is also great way to stay in momentum and keep yourself mentally strong.
6a | Your Business Success (New Client!) 🤩
Celebrating a new client is a great way of letting people to know that you're a successful business owner.
PERMISSION
Ask permission to share their first name and a great photo of them you see on Facebook or Instagram.
1. If they don't want you to use their photo, you can use a relevant, inspiring image, gif, or meme.
2. If they don't want you to use their first name, see the line at the end of the post.
Option 1: Short Success Post
Hook: I'M SO _________ (STOKED/EXCITED)!
Hook: ANOTHER RISING STAR!
I'm so excited that ________ (Name) just joined my _________ (package/program)! And I can't wait to watch ________ (him/her/Name) get ________ (result)! Help me in welcoming _______ (Name)!!!!
Option 2: Share Your Success (and get up to 5,000-100,000 Points)
If you'd like to share about your client and get 5,000-100,000) Points click here for all the details.
6b | Your Business Success (Why I Care So Much) 💛
PHOTO
Warm Friendly photo of you.
HOOK | SUBJECT LINE
Option 1 | They Think I'm Crazy... but I don't care!
Option 2 | Why I Care So Much...
POST
I just ______ (created my online course, led an inspiring workshop, had my first $10K month,)
Some people think I'm crazy for caring so much and working so hard...
But, the reason I care so much is because I know what it's like to struggle with ______ (problem).
It got so bad for ____ (me/one of my clients) that _________ (share the worst part).
So, when ________ (I/my client) reached ________ (result), I ________ (realized that I wanted everyone to experience ________ (result).
Which is why I am _______ (obsessed/so committed) to ________ (result).
And it's all worth it. Recently, one of my clients said: ___________ (1 sentence).
***************************************************************************************************************
Jesse's Example:
Hook | Subject:
They Think I'm Crazy...
I just spent about 60 hours completely updating one of our modules in our Client Attraction Mastery Program., even though we've run this program about 40 times!
Some people think I'm crazy for caring so much and working so hard.. After 20+ years running Thrive Academy, I'm working as hard as our first year in business. (although, admittedly, much smarter.) 😊
The reason I care so much is because I know what it's like to struggle to get clients, and wonder if I was delusional for thinking that I could actually make it as a coach.
It got so bad for me that I lost my enthusiasm for life in a mind-numbing, cookie-binging, full-time job.
When I finally figured out how to make 6 figures (and then 7 figures), I wanted every coach I knew (and I knew a lot of coaches) to be able to do the same.
Which is why I am so committed to helping coaches and holistic practitioners have their first $10K month . It's a LOT of work... but it's all worth it.
Especially when, every month, I watch our members surpassing making the impact and money they didn't think was possible.
6c I Personal Win 🏅
PHOTO
Photo or video of you doing the thing you won at
HEADLINE | SUBJECT
Option 1 I wasn't sure I could do it
Option 2 I told myself "________!"
Option 3 I completely failed
_____ (How long ago) I decided that I wanted to get really good at _________ (any skill, hobby, or activity).
_______ (How you immediately failed at it).
I then _______ (asked myself/told myself/decided) ______________ (the thing that had you keep going).
I ______ (made it through/struggled to get through) _________ by _______ (what you did to make it through).
Now, I just ________ (succeeded)! And that has allowed me to ________.
I can't wait to see what's possible when I _______ (reach the next milestone with this).
Once I reach that goal I might post a ____ (photo/video) of me doing ___________. What do you think???
💖 6d | Client Success Story Intro
Use the Client Success Story Template.
ASK PERMISSION
Ask permission to share their first name and a great photo of them you've found on social media. If you're posting their name/photo, it's ideal to run the post by them before posting it.
1. If they don't want you to use their photo, you can use a relevant, inspiring image, gif, or meme.
2. If they don't want you to use their first name, see the line at the end of the post.
IF THEY DON'T GIVE YOU PERMISSION
A. Mark Up their name.(on screenshots so noone can see the name).
B. Keep it inside your community where it was originally posted.
C. Put a note at the end: *Client's Name has been changed to hold confidentiality.
💖 Client Success Post 01 | Deeper Story
📸PHOTO
Photo of you & your client (or just your client)
🧲HEADLINES/SUBJECTS
Headline/Subject 1: ________ (Client’s first name) was in trouble)
Headline/Subject 2: ________ (Client's first name) didn't want to live with _____ (problem) forever...
Headline/Subject 3: ________ It only took ___ Months!
When I met ______ (Name), ______ (he/she/Name) had ___________ (problem).
It was especially painful because ________ (reason).
______(His/Her/Name's) _______(emotion) was also impacting ______(another part of their life).
While a part of (his/her/Name) was hopeful, another part wondered if ________(he/she/Name) was going to be stuck with this forever.
After ______(weeks/months) of working with me, _________(Name) has had a big shift.
(Describe what is different about their life.)
*I am so inspired by ______(Name) and I'm so glad that ________(he/she/Name) gave me permission to share this because I want everyone who is struggling with _______(problem) to know that _______(result is possible).
Don't give up hope. Your breakthrough might be closer than you think.
🌱OPTIONAL CALL TO ACTION
Drop a "🔥" below if you're ready for a breakthrough!
💖 Client Success Post 2 | Inspiring Screenshot
📸PHOTO
Screenshot of Client Success
🧲HEADLINE | SUBJECT
Just got this message from _____(First Name)..
And it made my day. 🙌
When you stay consistent, coachable, and focused... results like this happen. 🔥
🌱OPTIONAL CALL TO ACTION
If you're ready for your own _______[Result], drop "NEXT LEVEL" below — I’ll send you the details!
💖 Client Success Post 3 | Last Month's Wins
📸 PHOTO
Option 1 | Photo of you celebrating (big smile, arms up, or toasting coffee, etc.)
Option 2 | Photos of all 3 clients
Option 2 | You pointing at a whiteboard or post-it notes showing "client wins"
Option 3 | DM screenshots
🧲HEADLINE | SUBJECT
Option 1 | This Meant More Than I Expected
Option 2 | Proud — and Honestly, a Little Emotional
Option 3 | The Small Wins That Matter Most
Option 4 | This Kind of Progress Isn’t Always Easy to Share
Looking back at last month’s client wins... and honestly, it hit me harder than I expected.
💛 ________ [First Name]: Went from ________ [problem] to ________ [result] in just ________ [30] days
💛 ________ [First Name]: Finally broke through ________ [obstacle] after months of feeling stuck
💛 ________ [First Name]: Increased ________ [something important to them] with simple, steady action
The crazy part? It wasn’t magic. It wasn’t luck. It was the same step-by-step system... showing up, even on the messy days.
Watching them win — watching them believe again — is honestly one of the best parts of what I get to do.
🌱OPTIONAL CALL TO ACTION
I'm opening 3 new spots if you’re ready for your version of this story. 👉
Drop "READY" below if you’re feeling called. I'd love to walk this with you.
💖Client Success Post 4 | This Year's Celebrations
📸 PHOTO
Option 1 | Photo of you celebrating (big smile, arms up, or toasting coffee, etc.)
Option 2 | Photos of all 3 clients
Option 3 | You pointing at a whiteboard or post-it notes showing "client wins"
Option 4 | Screenshots of successes
🧲HEADLINE | SUBJECT
Option 1 | Sometimes You Don’t See the Shift Until You Look Back
Option 2 | Exciting Moments I Don’t Want to Forget
Option 3 | This Work Changes Them — And It Changes Me Too
So far this year, I’ve had the honor of witnessing some pretty incredible moments:
💛 [First Name]: Went from [problem] to [result]
💛 [First Name]: Broke through [obstacle] and found their [new mindset, result, or momentum]
💛 [First Name]: Built [something important to them] through small, consistent moves
Each one felt like a quiet victory — the kind you don’t always see from the outside, but changes everything on the inside.
The common thread? Their courage to keep going... and a coaching style that’s not about pressure, but about real momentum, on their terms.
🌱OPTIONAL CALL TO ACTION
It’s not for everyone. But if something about this feels like it’s calling you, I’m opening 3 spots this week for a [Consult Name] session.
👉 Drop "CURIOUS" below if you want the details. I'd love to hear where you’re at.
💖 Client Success Post 05 | Turned Around My Day
📸 PHOTO
Option 1 | Candid photo of you sitting quietly — journaling, reflecting, or just looking out a window
Option 2 | Hands holding a coffee mug, relaxed but serious
Option 3 | Photo of a journal that says something like: Don't give up
🧲HEADLINE | SUBJECT
Option 1 | This turned around my day...
Option 2 | Wondering whether it was worth it...
Option 3 | I'm grateful ______[First Name] let me share this with you
I was having a ________ [rough day, feeling like nothing I was doing was enough... ]
And then I had a session with ________ [First Name].
When ________ [he/she] came to me, ________ [he/she] had tried everything and was still stuck trying to ________ [result]. You could hear it in ________ [his/her] voice — the doubt, the exhaustion, the part that wondered if it was even worth it anymore.
But somewhere in the middle of our session, ________ [he/she] said: _________["I think I finally believe in myself again." ]
And honestly, it hit me hard. Because I know that feeling — the moment you realize you don't have to keep carrying it all alone.
I'm grateful ________ [he/she] let me share this with you.
🌱OPTIONAL | CALL TO ACTION
If you're in that place too... wondering if it’s even possible... you’re closer than you think. I’ve got ________ [3] open spots this week if you're ready to start lifting that weight off your shoulders.
👉 Drop "I'M READY" below if it’s time. I’ll meet you there.
7 | STORY POSTS & EMAILS
"STORY" INTRO 🌊
These are emotional, gripping, dramatic stories that are hard to ignore, when people are scrolling on social media.
Hero's Journey Story
You can take this from your Hero's Journey Story Asset in the HUB and adapt it for social media.
Transformational Stories
Leadership Stories
7a | Leadership Story | Bold Move 🌟
This is a story about a time when you were faced with a decision.
Deal with the consequences of staying true to yourself... or pander to someone else's desire (and lose self-respect).
You were tempted to play it small, but you respect yourself MORE for how you handled the situation.
Email Subject or Social Headline
1 | The Day I almost Sold Out on Myself
2 | I almost lost all self-respect
About ________ years ago, I was ______(where were you and what were you doing).
I was feeling ________(extra passionate) and so I ___________(what did you do that might have rubbed someone the wrong way)?
_____________________(Who reacted to your self-expression and what did they say)?
I felt _____________(what physical sensations did you feel)?
_______________________(How did the nice girl or boy in you want to react?)
__________________________(How did the powerful Transformational Leader in you handle it)?
__________________________(How did people positively react?)
_____________(Final Message: For example: So, here’s to living life on our own terms and being willing to pay the price. Because as Byron Katie says, if we know we live in a friendly Universe, we can afford to say: “Bring it On!”)
7b | Leadership Story | Enjoying the Day 🧘
This is perfect for when you recently took time off to rest or play.
Email Subject or Social Headline
1 | I dropped everything to...
2 | It's hard... but SO worth it!
Photo of you doing something fun/rejuvenating
Running my ______(type) business comes with plenty of challenges.
Optional: Like _________ Share a challenge that also gives you credibility
But it also comes with lots of blessings.
Like deciding, _________(in the middle of the day today) to __________(go on a beautiful hike, take a bath, dance, go to a spa)!
What are you doing this week to ________?
7c | Leadership Story | Why I Care 🤝
This is a story about you hurting so bad in an area that you numbed yourself out and told yourself that you didn't care about it. And how once you found your way back to caring, it has allowed you to more deeply care about other people.
Email Subject or Social Headline
1 | It used to hurt so much...
2 | I tried not to care!
I used to tell myself I didn’t care about __________(something related to your niche, like your body, men, women, money, health).
I imagine this is because ________(the past pain that hurt so bad you numbed yourself).
Because my heart hurt so badly, I ended up __________(what did you do to soothe the pain).
But then I met ________ (the person that helped you care again) and it ___________(cracked open the armor around my heart).
It felt so good to feel again... to care again. And it allowed me to receive_________(gift).
Which has led me to the work I do, which I now care so deeply about... Helping ______(people) get _______(result).
So, if you’re a ________(group of people), who has __________(problem) I want you to know that you’re not alone.
If there is anything I could do to support you, I'm here. Feel free to reach out.
7d | Leadership Story | Decision That Changed My Life 💚
This is the story of one of your darkest moments that led to a turning point and breakthrough into a new life.
Email Subject or Social Headline
1 | My darkest moment
2 | The moment everything changed
______ years ago, I was faced with ____________________(the grittiest moment of the problem you now help people solve)
I remember thinking... __________________(very negative thought).
Then, one day, I was _____(take us into the scene: eating a burrito, getting a coaching session)...
That's when I realized that ________(insight that changed your life).
So I decided ___________(turning point decision).
Things changed a LOT after that decision.
____ month(s) later, ________(share something that showed a sign of progress).
And, now, ____________(1 sentence about a BEAUTIFUL moment in your life now that is opposite what you experienced years ago).
And that’s why I’m so passionate about this work.
Because I do not want ________(people) to have to struggle with _______(problem). I want them to get ________(result).
Optional
Call to Action | If you’d like support with this, drop a GIF or send send me a DM. I would be honored to support you. Prayer hands.
7e | Leadership Story | Behind the Curtain of my Pain-Filled _____ (Experience) 😓
This is a story of a recent painful experience that caused you to break through into a deeper commitment.
Attractive Photo of you
Email Subject or Social Headline
1 | Behind the curtain of my pain-filled ___________(current life event).
2 | I thought I had healed this!
When I was young I wanted to be a ____________(what you wanted to be when you grew up).
But I was told over and over again that I was _________(negative thing you were told).
And the worst part is…I believed them. So for years I did ______(coping strategy).
It wasn’t until ________ that I started to truly __________(breakthrough).
I have come SO fricking far... But even after all of that work…..
I still slip into unconscious patterns around ____________(relatable unconscious pattern).
So it was ________(last week) I'm at _________(current life event).
And I find myself thinking ____________.
Towards the end of the day, I felt __________.
That’s when I realized…____________.
Because I want to relish in _____________. Going forward, you can expect ____________.
8 | INVITE POSTS & EMAILS
"INVITE" INTRO 🌱
This is the post where you invite people to take a next step with you. It should come about 1 out of every 5 posts so you don't "oversell."
Potential Client Invite 1 | I'm looking for ___ people! 💌
I’m looking for ______(3) ________(group of people) to work with closely who want to bring in _______(Result #1) in the next ___(30, 60, or 90) days.
You’ll also gain the skills to get to ______(2nd Result) with ongoing support.
So if you...
1. Are really ready to get _________(Results).
2. Are 100% committed to doing the work
3. And you are coachable...
Then this might be for you.
On Social
Drop the words ________("Let's Go!!!") below and I’ll send you the next steps by DM.
On Email
Reply with the words "Let's go!" and I’ll send you the next steps.
Potential Client Invite 2 | Last Chance! 💌
📸 PHOTO
You looking warm and inviting
If you’re a _________(people) who is looking to get ________(result) I’m offering you a Free ___________(name of consult).
But I’ve only got a few spots left.
This is the last time I’ll be opening up spots for a while.
On Social:
Whenever you're ready, drop the word _________(fun, results-oriented word) below (or just send me a DM) and I’ll get back to you with next steps.
On Email:
Reply back with _______(fun, results-oriented word) and I'll email you back with next steps..
💖 Potential Client Invite 3 | No Perfect Moment
📸 PHOTO:
You looking warm and inviting
If you’re waiting for the perfect moment... It’s not coming.
At some point, you just have to decide you're done carrying the doubt around.
That you're ready to believe — even when it's messy, even when it’s scary.
And that nothing is going to stop you from getting _______(result).
I’ve got ______ [last 1–2 spots] open this week for [Consult Name] sessions.
After that, doors close for a while.
👉 Drop an “I’m Ready" (or just send me a DM)
if you’re ready to find out what’s really possible when you stop standing at the edge.
💖 Potential Client Invite 4 | Done Waiting
📸 PHOTO:
You looking warm and inviting
It’s easy to talk yourself out of your own dreams.
Easier to wait.
Easier to say “later” one more time.
And that’s exactly how years slip by.
I
’m closing [Consult Name] sessions for this round after __________[today or tomorrow].
If you're tired of dealing with ________(problem) and no longer willing to wait to get ______(result)....
👉 Drop "READY" below if you’re done waiting!
💖 Potential Client Invite 5 | Not for Everyone
📸 PHOTO:
You looking warm and inviting
I’m not for everyone.
I’m not the coach who’s going to tell you it’s all easy.
Or pretend you won’t have moments when you want to quit.
Or sell you some fantasy that you can have everything without showing up for it.
But if you’re tired of carrying it all alone...
If you’re ready for someone to stand with you while you figure it out...
If you're ready for your next real chapter — not just the idea of it...
I’ve got ______ [1-3] spot open this week for [Consult Name] sessions.
After that, I’m walking with the ones who are ready.
Drop the word ______["READY"] below if you feel it’s time.
No pressure. No big pitch. Just a real conversation.
💖 Potential Client Invite 6 | Take the First Step
📸 PHOTO:
You looking warm and inviting
This is the last call.
Not to scare you.
Not to hype you.
Just because the window’s about to close.
I’m not here to chase you or convince you.
You already know if something’s been pulling at you.
You already know if you’re tired of trying to figure out _____(problem) all alone.
There’s ______ [1–2 spots] left for [Consult Name] sessions.
If you're ready to get ______(result)...
And, you’re feeling it — even a little — trust that.
You don’t have to have it all figured out.
You just have to take the first step.
Drop _____["LET'S GO"] below
if you’re ready to find out what’s on the other side.
💖 Potential Client Invite 7 | Done Carrying the Weight
📸 PHOTO:
You looking warm and inviting
I know what it feels like to want change so badly it hurts.
To have _____(problem) and to ________[desperately] want ______(result).
You’re not weak for feeling that way. You’re human.
And you don’t have to do it alone anymore.
I’m here for the ones who are done carrying the weight of it alone.
The ones who know that staying stuck hurts more than risking the next step.
I’ve got ______ [3] spots open to work closely with ______ [group of people] who are ready to bring in ______ [Result] over the next ______ [30/60/90] days.
If you feel that small, stubborn part of you that still believes it’s possible...
Drop _______["STILL BELIEVING"] below.
That’s enough to begin.
💖 Potential Client Invite 8 | You're Not Broken
📸 PHOTO:
You looking warm and inviting
If you’re tired of second-guessing every step...
If you’re wondering if maybe you missed your shot...
You’re not broken. You’re not behind. You’re human. And you’re closer than you think.
If you want to talk it through — no pressure, no expectations — I’ve got a few spots open for [Consult Name] this week.
Drop "READY" below or DM me the word "TALK" and I’ll send you the details.
You don't have to figure it all out alone.
JV Partner Invite | I'm looking for ________ 💐
I’m looking for ______(description of your JV Partner) who would like to collaborate and add another source of income to your business.
Is this you... or someone you know?
Share Credibility
Share why introducing your people will add value to your people
This is for you if you're looking for another revenue stream.
And if you'd like to collaborate with _______(describe yourself) who is on a mission to ________(your mission).
If you know someone who might fit this description, let me know who they are and why you think they're awesome!
Free Gift Invite 1 | I've got a _______! 🎁
I’ve got a ____________ (checklist, template, cheat sheet) that has helped ______(me / my client(s)) get __________ (result).
Drop a gif if you want it.
Here are 5 Examples with the same structure and varied wording:
1. I’ve got a simple checklist with the 8 best strategies that have helped 15 of our members book 116 consults in 24 days! Who wants a copy?
2. I've got a short template with the 7 Questions I ask myself to complete this last year and bring in another 7-Figure year! Drop a GIF if you want these questions!
3. I've got a 5-step Holiday Chat Template to help you start conversations with potential clients. Drop the word CHAT below if you want it!
4. I just updated our checklist that our members use to fill their first group program! Drop a “me” below if you want it!
5. I’ve got a detailed template for getting higher caliber clients and a more predictable income. Who wants access?
Free Gift Invite 2 | Who Wants ______(Result)? 🎁
Intro
This works best when you have recently shared your credibility and provided engaging stories and value.
HEADLINE
Who wants _______(Result)?
CALL TO ACTION
Social Post CTA
Drop the word ________, and I'll DM you with a Free Gift!Option 2: Email
Email CTA
Email me the word ______ and I'll send you a Free Gift!
Successful Example #1
Successful Example #2
Speaking Events | Posts that Get You Booked 🎤
🌱 Go to・Resources | Templates | Six Figure Speaker
Go to Module 3 ↗️・Posts to Book Speaking Events
9 | EVENTs & Speaking Gig POSTS
EVENTS & SPEAKING GIG POSTS INTRO 🚀
🌱 Go to
・Resources | Templates | Six Figure Speaker Module 3 ↗️
・Fill Your Event System Template | Posts & Emails to Fill Events
10 | IMPORTANT FAQs
⭐ Why should I post?
Your life may seem ordinary to you, but to someone who has the problems you solve, you can become a source of hope and inspiration… so much so that they book a consult and become a client.
⭐ What if I don't feel like posting?
Some people are too easy on themselves and don't stretch their capacity. The moment they feel any negative emotion or discomfort, they let themselves off the hook. If this is you, practice building the muscle of: I'm posting because I said I'm posting. "Professionals do it with a headache." - James Thurber
Some people work themselves too hard... and get sick or exhausted from overwork. If this is you, practice listening to your body. Substitute self-care for writing the post. Then, write the post later that day or the next day.
But either way, practice keeping a consistent rhythm. Writing . 1x, 3x, or 5x per week.
⭐ When should I post?
1 | Write your posts at the same time each day and ideally when your mind is most creative.
2 | Boost Posts for 10 min before and after you post. Focus on boosting Thrivers AND the people you plan to reach out to that day.
3 | Post in the morning. Most posts are actively shown for about 24 hours (so it's ideal if your post is LIVE when more people are awake.)
Bonus Tip 1 | If you are in Fast Growth Mode and social media posts is one of your main strategies to book consults... There are apps like Hootsuite that will tell you when your friends and followers are MOST active (which is when to post).
Bonus Tip 2 | And if you're in Slow Growth Mode and posting one time per week, write when you're inspired, but post in the morning.
Bonus Tip 3 | Posting anytime is better than waiting for the perfect time and not posting at all. :)
⭐ Can I use these templates more than once?
Yes! No one is reading every one of your posts. If they do read it, they may not read every word. Even if they read every word, they may forget what you wrote as they scroll.
You can reuse these templates month after month by varying the words... or switching up the questions, stories, or teachings, using the same template,
If you’re in Platinum or Platinum-Plus, you can share your Signature System in a variety of different ways. The templates above give you enough variety to post 5 days per week for many years.
⭐ Should I use these templates exactly as they are?
These templates have been part of a system that has helped Thrivers before you book many thousands of consults. So feel free to change these templates to fit your personality. But do everything you can to keep the basic structure of the templates (because they simply work.)
⭐ Should I post on my Facebook Business Page or Personal Page?
Posting on your Facebook business page is like having a store in the middle of the desert where nobody will see it. Unless you pay to boost your post, Facebook will hardly show your business page to anyone.
We (Thrive) only post on our business page when we run Facebook ads... for brand new people who want to check out our business.
Our recommendation is to focus on your Facebook Personal Page... you can share your post to your Business Page.
And you can also post on Instagram, LinkedIn, X, Tik Tok as well.
⭐ How Can I Increase Engagement?
Did you know that when your post gets engagement within the first 20 minutes, the platform will show it to more people? But if it doesn’t get engagement within that time period, the platform stops showing it to many people.
Before you post, it’s ideal to react and comment on about 10 posts. This "wakes up the algorythm, and the platform will show your post to more people.
The best people to boost are Thrivers (who will reciprocate) and the people you plan to reach out to each day.
A big benefit of participating in Thrive is getting the boosting (and increased visibility from Thrivers). Be generous with your boosting and watch your engagement increase!
For your long-form, story-based posts, you can make them stronger by answering the following questions:
1. What topic am I writing about? (Ideally a topic you have emotion or juice about).
2. What is the primary feeling I want my readers to walk away with?
3. Who would be most moved by this post?
4. What is the message I want them to walk away with?
5. If you’re sharing a story, write your outline first:
a. 1-3 words for low point (emotional, slightly vulnerable)
b. 1-3 words for turning point (scene where main message comes through).
c. 1-3 words to describe the high point that you’ve come to. 6. How many reactions / comments / requests for consults am I aiming for?
⭐ How do I Maximize My Posting?
After writing your post, answer these questions:
1. Does the message come through? 1-10? (How can I increase the power of my message)?
2. Do I feel the feeling coming through? 1-10? (How can I deepen the feeling?)
3. What details can I leave out to make the story cleaner and easier to follow?
4. Are there any typos? (Read your post out loud.) What if no one (or hardly anyone) responds to my post?
It takes courage to post on social media. Because once ?your post is “out there,” you can’t control if or how people will respond. Our recommendation is that after you post, you do your best to not obsessively check to see who responded.
Instead, you can do one of these 3 things:
1. You can give yourself a LOT of self-love. Meditate, do yoga, take a bath… whatever will have you feel the most unconditional love possible. Because what’s more painful than being ignored by other people is to be ignored by yourself.
2. You can give other people’s posts the love and attention you’d love to receive for your post. And, if you’re posting while on a Thrive “Book Consults” call, you can boost other Thriver’s posts.
3. When you do get comments, make sure to reply to those comments (we’ll show you how in the Private Message (New People) template to show the platform you’re actively engaging instead of “posting and ghosting.”
It could also be that you don’t have much of a following and need to focus on actively growing your friends and followers.
⭐ How can I grow my audience so more people will see my posts?
If Facebook or Instagram are one of your Client Attraction Paths, then it’s essential to follow all of the steps of those paths and use the templates to find your people and grow your following because you’ve chosen to have this be one of the primary ways you’ll book consults.
If this is the case, it’s essential you do ALL of the steps in these Client Attraction Paths and do them consistently if you want to book consults from Social. If the social platforms are NOT one of your Client Attraction Paths, don’t worry too much about the “vanity metrics” of friends or followers. People will go to check you and your business out on these social platforms, that’s why it’s important to have some content up there.
But most people aren’t concerned about how many followers you have. So while it’s essential to optimize your profile and post consistently (even once per week is fine), you don’t need to worry about growing your following, but you still need to check your DM’s often (at least 3x per week).
⭐ What if people judge me for being salesy?
T. Harv Eker, one of our first business mentors said: “People are going to judge you no matter what you do. So, if they’re going to judge you, they might as well judge you while you are making a lot of money and helping a lot of people.”
If you can make your own self-respect and desire to serve people more important than other people’s opinions (which can change moment to moment) you will be so much more successful. Because the world needs more leaders who prioritize their mission over collapsing when other people judge them.
That being said, you can certainly do everything you can to make your posts as heartfelt, and inspiring as possible (while also following the template so that your post can be as effective as possible).
And, if you are inspired by your own posts, you’ll tend to not care that much what other people think of them. And, if you’re not inspired by your own posts yet, then the goal will be to practice the art of expressing yourself through writing.
⭐ What if someone makes a rude comment?
Expect the Occasional Rude Comment
If you're going to make a substantial difference on this planet, expect rude comments. It's part of the game.
You'll never get rude comments if you're:
1. Hiding out all the time.
2. Posting, boring, vanilla, content that nobody's reading (or watching)
Once you get a rude comment:
1. Congratulate yourself on your courage for risking being visible.
2. Remember that nobody can hurt you as much as you can hurt yourself.
The rude comment might sting once when you read it. But, it’s repeating it over and over again in your head that makes it a chronic ache.
3. Do the Inner Work and then respond.
Instead, most people:
a. make the person who made the comment wrong.
b. Feel sorry for the person who made you wrong. (Which can be a "spiritual" way of making them wrong.)
c. Feel bad about yourself.
d. Alternate between a, b, and c.
e. Do the Inner Work before responding.
We recommend going with e. Do the Inner Work before responding.
⭐ How do I grow from Criticism? (The Inner Work)
The best way to do the inner work is to deep dive for truth.
If you look deeply (and then look again) and don’t find any truth to their comment (not even a grain of truth)... then the comment can fall away, like water off of a duck’s back.
If you find some truth in their comment, you have fertile ground for growth.
For example, if someone told me that my content was stupid, I would look for how are they right (without beating myself up).
Can I love myself wholeheartedly even though my current best content is not as good as it could be (and will be)?
And, how can I make my content better next time?
Either way, If you're still feeling bad about the comment, it doesn’t mean you’re bad or wrong. It means you have a gateway into deeper inner work.
If you're in Platinum, the first place to start is a powerful Transformational Leadership Call (called Confidence). It goes deep into this topic, and will show you how to turn your Online Critics into Allies.
You can also take this to:
Inner Game Wednesday Calls with Jesse.
Coaching Calls with your Thrive Coach.
Another Thriver (or friend) you trust.
⭐ How to Respond to Online Criticism
Your Response to Online Criticism
Once you get emotionally clear, you can choose how you want to respond.
Can you respond with kindness and respect?
Can you respond to them in a way that your Future Self would admire and respect?
Sometimes, you might want to remove their comment and reach out to them privately.
And, sometimes, the kind and respectful thing to do is to remove the comment and unfriend and block the person. (Especially if it occurs like they don’t want to have a respectful dialogue.)
If you're in Platinum, the Transformational Leadership Call (called Confidence) goes deep into this topic, and will give you a "template" for how to respond.
And if all else fails, just turn all your criticism into a song, like Madilyn Bailey did, on America's Got Talent.
⭐ What if a friend or family member judges me/unfriends me?
This can be very painful. Especially if you are about their opinion. And especially if their judgments might impact other friends or family members you care about.
And, at the same time, is it worth it to withhold your self-expression and your contribution (and your livelihood) to avoid someone's judgement?
Here are 3 possible choices (and there may be others)
1. Refrain from posting anything that this person or people would not approve of.
2. Invite this person to a conversation where you seek to find common ground.
3. Unfriend them and/or block them (if they are holding you back from living your best life. (It's sometimes, but always best to love people from a distance.)
Can you make a choice your Future Self would thank you for?
11 | BEFORE & AFTERS
Before and Afters 🤯
In reading about 100 posts from a recent 24-Day Get Clients Challenge, I found that the posts that got the least engagement were:
1. Wordy.
2. Abstract
3. Inner Realm
4. Concealing the Gritty Details
These Before & Afters are dedicated to helping you turn boring or flowery posts into scroll-stopping posts that get high attention and high engagement.
From Wordy to Down & Dirty 😄
Before
In order for me to get clarity and have the confidence and power to do what it takes to have the connection and love I wanted with my relationship partner, I had to take a deep hard look at myself.
After
For me to have a sexy, and deeply supportive relationship, I had to confront the self-doubt that started when I was 5!
From Abstract to Impact ⚡
Before
The hardest part of living and working while feeling burned out was that nagging sensation that life is just passing you by and all efforts to stay afloat juggling multiple responsibilities just backfire leaving you feeling more and more angry , or even cynical and despondent.
After
The hardest part of being burned out was being so tired and busy while my kids grew up that I missed most of their childhood.
From Inner to Winner 🏅
Before
After 6 months of working with me, _______(Client) has regained belief in herself, stepping confidently into her leadership role, and breaking through obstacles in her road to success… Replace with tangible results
After
Version 1: After 6 months of working with me, ______(Client), had the confidence to ask for a promotion… and got it! She is now a VP in her company and is making $57,000 more each year with some great end of year bonuses!
Version 2:
After 6 months of working with me, Name of Client, went from being on the verge of divorce, with angry, spite-filled arguments, to a renewed love and a sex life hotter than they had before they were married.
From Concealing to Revealing 🤭
Before
“I’m grateful for every challenging part of my journey because it led me to who I am today…”
After
I am grateful for the paralyzing stress I felt while I made it through grad school raising 2 young children… because my graduation victory, has helped make me the strong, confident woman I am today.
© 2023 THRIVE ACADEMY. ALL RIGHTS RESERVED
© 2023 THRIVE ACADEMY. ALL RIGHTS RESERVED