Intro
Private Messages
(To Get on Zoom)
"Book Speaking Events"
Conversation Template
Summarizing Agreements
Book Speaking Events FAQs
Self-Rating Tool
800-632-2944
Book Speaking Events
(Online or In-Person)
1 | INTRO
Intro to Booking Speaking Events 💐
STEP 1 | SET A GOAL
If you're not sure, booking 1-2 speaking events per month is a great goal.
STEP 2 | FIND YOUR SPEAKING EVENTS
The best speaking gigs will come from:
1 | People you know who host events.
As you go through your Cool Leads Pipeline, ask yourself "does this person lead online or in person events?"
You may know more Event Hosts than you realize.
2 | Introductions to people who host events.
Use the Get Referrals Template to get referrals to an Event Host.
If you ask 10 people who they know who hosts events, many of them might have introductions for you.
3 | Post on Social Media About the Events You Speak at
Every time you post about a Speaking Gig, it's an indirect way of letting all Event Hosts know that you are open for Speaking Gigs and that smart people hire you. Go to Create Engaging Social Media Posts Template | Event Posts for ideas on how to post about your speaking events.
4 | Meet Event Hosts at their events
Go to events with 2 intentions:
Intention 1| To have Heartselling Conversations
In Thrive, these would be Referral or JV conversations... but at many other events, these could be potential client conversations.
Intention 2 | To meet the host of the event
Open a door to speaking at their upcoming events.
At their event, you might only have 1 min to have this short convo:
"Hey ____ (Event Host)! Great job putting this event together… I know it’s a LOT of work!
I’d love to talk with you about promoting your event to my community. Can I send you a message about that tomorrow? What’s your phone number so I can send you a text?
Great! Can we take a quick selfie so you remember who I am?
Awesome! Really great meeting you! I’ll send you a text tomorrow!"
5 | Begin chats with Event Hosts you don't know yet
Speakertunity is a guide with hundreds of researched Event Hosts that you can book speaking gigs with, using the template below.
To get a free month in Speakertunity, visit the Thrive Shop. ↗️
Otherwise, you can do your own research on
・Google
・Facebook Events
・Meetup, etc.
STEP 3 | ROCK THE EVENT
Use 6 Figure Speaker Templates to rock the event and get high paying clients from each speaking event.
2 | PRIVATE MESSAGES (TO GET ON ZOOM)
Opening Message
1a | Event Host You Know 💙
This includes, friends, family, colleagues, past clients, current clients, consults that said no & Thrivers!
💌 Opening Message 1
Hi ________ (Name)!
How are you doing?
And how is _________ (something from a past conversation or on social media) going?
💌 Opening Message 2 | Zoom Invite
Great to hear back from you!
💎 Acknowledge & Reflect
I'm inspired by your
_____ (Name of their Event)
and I'd love to promote your next event to my community!
🎤 Share Short Code
(if relevant, include a Speaking Credibility Stat like # of events led, # of attendees or # of years speaking.)
And I would love to explore the possibility of _____________ (sponsoring / speaking at) your next event which could help you bring in more money!
Are you up for a quick Zoom call to check in about this?
🌱 Next Step
Go to 2a ⬇️
1b | You Were Introduced to Host 🤝
💌 Opening Message
Hi ________ (Name of Introducer)! Thanks for the intro!!
________ (Name of Event Host), I checked out your ____________ (website/event/social media) and I'm really impressed by what you do.
🎤 Share Short Code
(if relevant, include a Speaking Credibility Stat like # of events led, # of attendees or # of years speaking.)
I would love to explore the possibility of promoting your next event (and possibly _________ (sponsoring / speaking at) at it, which could help you bring in more money!
Are you up for a quick Zoom call to check in about this?
🌱 Next Step
Go to 2a ⬇️
1c | Event Host from Speakertunity 😎
Get a free month of Speakertunity ↗️
💌 Opening Message
Hi ________ (Name)!
Can I help you promote your next ________ (Name of their Event)?
🎤 Share Short Code
(if relevant, include a Speaking Credibility Stat like # of events led, # of attendees or # of years speaking.)
I would also love to explore the possibility of ________
(sponsoring / speaking at) your next event which could help you bring in more money!
Are you up for a quick Zoom call to check in about this?
🌱 Next Step
Go to 2a ⬇️
1d | New Potential Event Host 🤩
💌 Opening Message
Hi ________ (Name)!
Can I help you promote your next ________ (Name of their Event) ?
🎤 Share Short Code
(if relevant, include a Speaking Credibility Stat like # of events led, # of attendees or # of years speaking.)
I would also love to explore the possibility of _________
(sponsoring / speaking at) your next event which could help you bring in more money!
Are you up for a quick Zoom call to check in about this?
🌱 Next Step
Go to 2a ⬇️
When They Respond (or Don't Respond)
2a | They Responded | Zoom Invite 🤗
💌 Invite Message 2 | Book the Call
Awesome! I'd love to hop on Zoom with you!
Here's a link to book a call with me:
[Scheduling Link]
I'm looking forward to talking!!
No Scheduling Link?
Awesome! Does _______ (day) at ____ (time) or _______ (day) at ____ (time) work for you?
Great! Here's my Zoom Link. [Zoom Link]
I look forward to talking with you!!
🌱 If They Say Yes
Go to "Book Speaking Events" Conversation Template Section 3 ⬇️
2b | Didn’t Respond 😐
🌷Mental Prep
You can expect that you won't hear back from some people. It's not personal... just part of the game.
You can use 2 or 3 of these "No Response" templates at ANY point in the conversation when 2 days pass and you haven't heard back.
💌 No Response 1 | 2 days later
Hey ________ (Name)! Just wanted to make sure you got my message _____ (from 2 days ago)! I hope you're doing really great and I'd love to hear from you!
💌 No Response 2 | 2 days later
________ (Name), I hope everything's okay with you. If you’re super busy, no problem, shoot me a message when you get a moment.
💌 No Response 3 | 2 days later
Hi ________ (Name)! I imagine you're really busy...One last reach out to see how you're doing... Looking forward to hearing from you!
🌱 Still No Response
Bless them and ask the Universe to bring responsive people who would benefit from working with you.
🌱 Once They Respond
Go to 2a ⬅️
3 | "BOOK SPEAKING EVENTS" CONVERSATION TEMPLATE
Prep For The Conversation 🌻
Allow yourself to have 5-15 minutes for prep time:
Step 1 | Review this template.
Step 2 | Choose a state of being or archetype to embody. (Meditate, dance, sing, etc., to embody that archetype.)
Step 3 | Imagine they just said “YES!” Do a Happy Dance. Fist pump!
Bonus: If you’d like some extra support, ask for Whooshes in the Thrive Facebook Group. 😊
Stage 1: Open The Conversation
1a | Event Host
You Know 💙
Connect 🔥
Hi __________ (Name)!
It's so great to see you again!!!
Acknowledge 💎
I really appreciate __________ about you!
Serve 🌎
And I'd love to check in about how I might be able to help you bring more people to your event and make more money at your event.
Get Curious 🌊
But first, I'd love to catch up!!! How are things going for you???
💎 Acknowledge & Reflect
🎤 Share Short Code
(& if relevant, include # of events, attendees or years speaking.)
🌱 Next Step
1b | You Were Introduced to Host 🤝
Connect 🔥
Hi __________ (Name), it’s great to meet you!
Acknowledge 💎
_______ (person who introduced us) speaks very highly of you, so I’m really happy we’re getting to talk!
Serve 🌎
I'd love to check in about how I might be able to help you bring more people to your event and make more money at your event.
Get Curious 🌊
But before we go there... I know that you do __________!
And, I would love to hear anything else that you'd like to share about your work...
💎 Acknowledge & Reflect
🎤 Share Short Code
(& if relevant, include # of events, attendees or years speaking.)
🌱 Next Step
1c | Event Host from Speakertunity 😎
Connect 🔥
Hi __________ (Name)! It’s so great to meet you!
Acknowledge 💎
I really loved your event! Especially the part where you _________ (something you loved)!
Serve 🌎
And I'd love to check in about how I might be able to help you bring more people to your event and make more money at your event.
Get Curious 🌊
But before we go there... I know that you do __________!
And, I would love to hear anything else that you'd like to share about your work...
💎 Acknowledge & Reflect
🎤 Share Short Code
(& if relevant, include # of events, attendees or years speaking.)
🌱 Next Step
1d | New Potential Event Host 🤩
Note | If you haven't been to their event, what do you love about their webpage or social media posts that share about their event?
Connect 🔥
Hi __________ (Name), it’s great to meet you!
Acknowledge 💎
I really loved your __________ (Name of their Event)!
Especially _________(something awesome)!!!
Serve 🌎
And I'd love to check in about how I might be able to help you bring more people to your event and make more money at your event.
Get Curious 🌊
But before we go there... I know that you do _____ (what they do)!
And, I would love to hear more about your work (if you'd like to share)...
💎 Acknowledge & Reflect
🎤 Share Short Code
(& if relevant, include # of events, attendees or years speaking.)
🌱 Next Step
Stage 2: Find Out What They’re Looking For
2 | Discover How You can Best Serve Them 🤗
How are your events going now?
💎 Acknowledge & Reflect
What is your vision for where you’d like to see your __________ (group/event/community/business) over the next year?
💎 Acknowledge & Reflect
Deep Well of Resources
I’ve got a _______ (deep well / wealth) of resources from my ____ (many) years _______ (coaching/in the personal development world)
If you’re ever going through something challenging, I’m happy to help. Or if I can't help, I can most likely connect you with someone who can.
Do you have any challenges now that you could use some support with?
💎 Acknowledge & Reflect
🌱 Next Step
Stage 3: Share A Resource
3a | Offer to Promote Their Event 🎤
💎 Acknowledge & Reflect
I love inviting my _____ (people/community) to join me at inspiring events... so, I'd love to explore the possibility of my promoting your event, as well as possibly _______ (speaking at or sponsoring your event).
🌱 Next Step
3b | Offer to Support Their Challenges 🌷
💎 Acknowledge & Reflect
I have ____ (a resource / a couple of resources) that could support you.
Option 1 | You Can Support
I’m happy to offer you _______ (a free session) to support you to get ______ (result).
Option 2 | You Have a Friend Who Can Support
I have a friend ______ (Thriver?) who can support you with that. Would you like me to introduce you?
Great! What’s the best way to introduce you?
Email, text, private message?
Awesome! I’m happy to do that!
🌱 Next Step
Stage 4: See if You’re a Match
4 | Inspire Them to Invite You to Speak 🙏🏼
Would it be okay if I share a little bit about why I’m so passionate about this work?
🎤 Share Hero's Journey Story
I love working with people one-on-one... but I REALLY love speaking to groups because _________(I love the impact I get to make).
I'm curious if you've had any great speakers come speak to your group... and what has worked best for you?
💎 Acknowledge & Reflect
I think I might really be able to support you and your people, because that’s exactly how I like to serve groups.
If I were to speak at your event, what would make it a win for you and your group?
💎 Acknowledge & Reflect
Great! I can provide that!
🌱 Next Step
Stage 5: Ask For The Next Step
Speak For Free
(Recommended) 💐
While you wouldn’t need to pay me to speak, I would love to invite your group to opt in for my free gift as well as to sign up for my _______ (consult, package or program).
How does that sound and what would need to happen for this to be really worthwhile for you?
My schedule is quite full, but I can open my schedule to gift your people each a free _______ (Name of Consult) session to get ________ (result).
During this ____ (30-60) minute session, I'll give them as much value as I possibly can. And if it seems like it would support them, I will invite them to join my
_____ (Name of Package/ or
______(Name of Program)
🌱 Optional
For each of your people who become my client, I am happy to send you $____ (as my way of thanking you for inviting me to speak.)
Sound good?
💎 Acknowledge & Reflect
Awesome! I’m excited to support your people!
So, can we _____ (talk about/confirm) the date and time of this event?
Great! How long would you like me to speak for, and is there anything you would like me to make sure I cover (or don’t cover)?
💎 Acknowledge & Reflect
Fantastic! I can do that. Anything else I should know?
Great! I’m really looking forward to this! Thank you so much for inviting me! 😊
Pay to Speak
(Sponsor their Event) 🎤
Note | See the FAQ below
"How Do Sponsorships Work? ⬇️
I'm happy to sponsor your event and pay you $____ to speak at your event... as long as you can:
1 | Guarantee that you'll have ___ (#) or more people present in the room when I speak.
2 | I can invite them to opt in for my free gift as well as to sign up for my
________ (consult, package or program).
3 | There will be a break after I speak so your people will have time to sign up for my offer.
4 | Any other agreements that will make you feel 100% comfortable paying to speak.
Sound good?
💎 Acknowledge & Reflect
Awesome! I’m excited to support your people!
So, can we _____ (talk about/confirm) the date and time of this event?
Great! How long would you like me to speak for, and is there anything you would like me to make sure I cover (or don’t cover)?
💎 Acknowledge & Reflect
Fantastic! I can do that. Anything else I should know?
Great! I’m really looking forward to this! Thank you so much for inviting me! 😊
Get Paid to Speak 💰
Note | It's often easier to get free speaking gigs... and then to invite the group to become high-paying clients.
My Speaker Rate is $________. But because ________ (I really believe in the work you're doing)
I'm happy to give you a ___ (50%) discount and can speak to your group for $_____ ($5,000).
How does that sound and what would need to happen for this to be really benefiicial for you?
💎 Acknowledge & Reflect
I can deliver on ___________! How does this sound?
💎 Acknowledge & Reflect
Awesome! I’m excited to support your people!
So, can we _____ (talk about/confirm) the date and time of this event?
Great! How long would you like me to speak for, and is there anything you would like me to make sure I cover (or don’t cover)?
💎 Acknowledge & Reflect
Fantastic! I can do that. Anything else I should know?
Great! I’m really looking forward to supporting your people! Thank you so much for inviting me! 😊
4 | MESSAGE / EMAIL SUMMARIZING AGREEMENTS
Send a Short Email Summarizing Agreements (within 30 mins) 🤓
Hi ________ (Name of Event Host)!
It was so great talking with you today! I am so excited to speak with your people and I hope that this is the beginning of a very mutually beneficial relationship.
Summarize Agreements Example:
・I am planning to promote your event on Facebook, Instagram, to my email list, and to my private clients.
・You will have ____(50) or more people and will offer a break after I speak.
・I will arrive on ____(Saturday) at ____(1pm) and will start speaking at ____ (4pm).
・I will speak for ____ (30-60) minutes and invite them to sign up for my free gift.
・I will send you $_____ for anyone who signs up for my _____ (package/program).
・Can you please confirm this and let me know if there's anything I missed?
🌱 Quick Requests
:1. If I give you a bio, would you be willing to introduce me before I come up? Go to Six Figure Speaker Bio Template ↗️
2. (If relevant) Who do I send my slides to?
Awesome! Thank you so much! And, I can't wait to rock this with you!
5 | BOOK SPEAKING EVENTS FAQs 🌟
⭐️ How Do I Personalize this Template (in the Thrive Machine)?
Log into your Thrive Machine Account.
・Click on Thrive Funnels & Templates (in the upper left hand corner)
・Click Mastery | Templates
・Click "Get Consults" Templates (with Assets) 8,0
・Click Book Speaking Events
・Click the Blue "Edit" (or "Edit in a New Tab") Button
[Video Walkthrough] How do I go from the Working Draft to the Preview Version? ↗️
[Video Walkthrough] Basic Editing Tools ↗️
⭐️ How to Book a Speaking Gig (Online or In Person)
The fastest way to get a LOT of clients is to speak in front of a group that someone else filled.
We (Jesse and Sharla) have been invited to speak to many dozens of groups (both online and in person) that have led to millions of dollars in client income.
Nearly every speaking gig we were invited to came from conversations where we basically used this template.
⭐️ Do You Need a Speaker One Sheet or Speaker Highlight Reel?
We have never been asked for a speaker highlight reel. And, we've only used our Speaker One Sheet three times.
One of those times helped Sharla land a speaking spot at E-women, in front of many hundreds of women. So, it was definitely helpful.
If you're in Platinum, you can find our Speaker One Sheet Template in Six Figure Speaker Templates.
But, for smaller speaking gigs, they are almost always not necessary if you use the Book Speaking Events System.
⭐️ What is the Book Speaking Events System?
Step 1 | Get Referred to the Host of an Event using the Get Referrals Template (to an Event Host) ↗️
Step 2 | Use the template above to book a Speaking Gig with the Event Host ⬆️
⭐️ Where Do I Find Events to Speak At?
1. Through referrals to Event Hosts.
2. MANY groups meet in your city every day (and even more on Zoom all over the world). (So, Event Hosts are everywhere.)
You can find events on Google, Meet up, Facebook, etc.
⭐️ Why Offer to Promote Their Event?
1. It is a great conversation starter with the Event Host.
2. It helps the Event Host and makes it more likely that they will book you as a speaker.
3. You get to share with your social media following and email list that you are a successful speaker (which could get you more invites).
🌱 But what if you don't have a big community yet?
Keep reading the FAQ below ⬇️
⭐️ What If I Don't Have a Big Community Yet?
If you have an email list that is under 100, those select people are going to be the ones that know you really well and trust you... and are more likely to sign up for their event.
If you have a smaller social following, you can promote it on all platforms multiple times (in multiple ways).
(It's also good for you because you can highlight that you're speaking at this event.)
If they ask you how big your community is you can say:
My community is still relatively small, but my people trust me and when I share how great it is, I believe they'll want to join your event... I will also be building a much bigger following over the coming years... And if this continues to be a match, I would love to continue to promote your event in the months and years to come.
⭐️ How Do Sponsorships Work?
If you have already taken Six Figure Speaker and you have refined the art of speaking to groups and invitations... You may be in a position to invest in sponsoring events.
This means that you could pay an Event Host $100, $500, $1,000 or more (depending on how many clients you anticipate receiving from this group) to speak on their stage.
They might also agree to promote you to their email list, post about you on social, etc...
⚠️ Caution: This is always a risk, so don't sponsor events with money you can't afford to lose.
But if you have led your workshop many times and you consistently sign people up for the next step with you, this may be a strategic way to get lots of clients.
⚠️ Caution: Many Event Hosts overestimate how many people will be there for your talk. So, to minimize risk, you can a clause to your agreement like these examples:
Examples
・I will pay you a sponsorship fee of $ _______ as long as there are over ___ (#) people are present for my talk.
・I will pay you a sponsorship fee of $ _______ if there are between _____ (#) and ____ (#) people present at my talk.
⭐️ Should I Use This Template if I Haven't taken Six Figure Speaker (in Platinum)?
This is a great strategy that can bring you a lot of high-paying clients quickly. It's resulted in many millions of dollars for Thrive and for Thrive Members.
And... Making money speaking to groups is an art, because you can be too sales-y, which can damage your reputation, or you can be to heartsy and waste your time and possibly money (and not get asked to speak there again).
So, if you haven't taken Six Figure Speaker yet, you might consider waiting on this strategy until after you've taken Six Figure Speaker at least once.
6 | SELF-RATING TOOL 🤍
Why Did We Create This Self-Rating Tool?
So you can see exactly what it will take to master this template (and track your progress toward mastery).
Be gentle with yourself. Mastery takes time. And love. And tenacity. If your score is low, get support. You will be better able to reach your people when you master this.
How Close Are You to Mastery?
1–3 ⎯ “I’m on My Way”. Get support from Your Thrive Business Coach to raise your score.
4–6 ⎯ Good. Better than 90% of entrepreneurs. Time to use this template with potential clients!
5–7 ⎯ Great! You should see great results when you use this template!
8–10 ⎯ AMAZING! You have attained mastery that will make you magnetic to clients.
Let's Rock This!
Many Thrivers are making 6 and 7-Figures because they had the audacity to use templates before they felt ready.
If you scored 1-3, get support. If you scored 4+, you are ready enough. Start now, and watch yourself soar. You are unstoppable!
© 2023 THRIVE ACADEMY. ALL RIGHTS RESERVED
© 2023 THRIVE ACADEMY. ALL RIGHTS RESERVED